We thought about making parallel accounts [in Instagram] to share other things we do and like but that don’t quite match the main topics here. In the end, we decided not to.

As much as it is ‘handy’ to know in which ‘box’ people fit in, it is quite limiting how we treat ourselves and one another. ‘What do you do?’ is the question we ask first and foremost if we don’t know the other and would like to get a ‘handle’ on them.

But here’s the thing: This is not how we get to know another. This is how we pigeonhole the other. This is a conditioned pattern firing.

Learned through our parents, later on reinforced by our teachers, pears, coworkers and bosses, and finally by our communities and society, we were expected to neatly comply to dos and don’ts, to conform and to fit into defined ‘boxes’ and ‘drawers’. Like this, we were (and are) easier to label, categorize and control.

But: We are not robots. We are not ordered, one-dimensional and predictable. We are after all human beings. We’re messy, full of idiosyncrasies, contradictions, and don’t always fit into existing categories. And we shouldn’t.

Our account shows all the different things we’re into. We know that this is not how Instagram works. However, this is how we work. This is who we are, this is our true spirit.